Boris

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Boris
New Album
Sargent House
ADDS 12/6/11
DIGITAL ONLY

"More complex than you'll notice on a first or even second listen, 'Spoon' goes places your standard pop doesn't. It's an intriguing look at a band trying their hand at a second genre-- and succeeding." - Pitchfork (Best New Track)

Boris has long been celebrated for their rare ability to reinterpret a multitude of esoteric musical genres into a sound uniquely their own. New Album finds the intrepid Japanese trio etching their own post-noise, extreme pop niche with some of their most accessible and melodic music being equally their most subversive. Where their two previous albums, Attention Please and the all new Heavy Rocks -- both released by Sargent House on the same day, May 24th, 2011 -- offered divergent expansions to their sonic palette, New Album is the culmination of the band's ongoing experimentation that catapults its ferocious sound headlong into new territory.

Much of the inspiration behind New Album derives from a confluence of ideas regarding the very basic notion of music as art in the modern age. The band was inspired by a current Japanese pop music trend in which a singing synthesis software program called Vocaloid, which enables users to create songs simply by typing in lyrics and a basic melody to be sung by an imaginary anime character vocalist. It has resulted in many chart topping hits created by people with little musical ability (vaguely similar to the success of Autotuned instant stardom in the US). On the other end of the spectrum, New Album also flips the script on the long established notion of the band as an experimental noise act - - based upon their prior albums as well as collaborations with sonic deconstructionist Merzbow and doom-drone duo Sunn 0))). It proves their enviable skill at penning catchy melodies that many of their extreme noise fans would consider reviling "noise" from their perspective. It's a dual jab addressing the rapidly changing landscape of music that situates Boris once again as innovators in their constant challenging of archetypes. And, it showcases the band's ability to embody the essence of myriad musical styles in Boris' own monolithic form.

The 10-track New Album features a handful of revamped versions of songs from both Attention Please and Heavy Rocks (2011), along with a few new tracks, hyper-charged and rearranged with the assistance of radical Japanese producer Shinobu Narita resulting in a sound that could best be described as extreme pop. It shares both the hummable heft of Nirvana's Nevermind and the entrancing, droning haze of My Bloody Valentine's classic Loveless, run through two previous decades' worth of electronic exploration and the merging of underground noise with sugary mainstream gloss. Boris usually self-produce their recordings, so working with a popular producer is quite an exception. The disc was first issued as a Japan-only release in March 2011, but this rearranged and remastered worldwide edition features a reorganized track listing and four songs not available on either Attention Please or Heavy Rocks.

These eternal masters of the aesthetic 180-degree shift, Boris prove once again with New Album just how deftly the band can tackle seemingly disparate musical elements and forge new sounds that may seem inconceivable to other artists. New Album was available on limited LP/CD on November 25th, 2011 in celebration of Record Store Day: Back To Black Friday and LP/CD/Download on December 6th via Sargent House.


RIYL: My Bloody Valentine, Asobi Seksu, Blonde Redhead, Portishead, The Knife
TRY: #1, 2, 5, 7

Boris "Spoon" by terroreyes

Full Album Available Here:
https://www.piratepirate.com/downloads/

More Info Here:
http://www.borisheavyrocks.com/
https://www.facebook.com/borisheavyrocks
http://twitter.com/#!/borisheavyrocks
http://en.wikipedia.org/wiki/Boris_(band)
http://www.last.fm/music/Boris
http://borisheavyrocks.tumblr.com/
https://www.piratepirate.com/4516/boris/