About Pirate!Pirate! is a promotion & marketing agency with offices in Boston, MA and New York, NY. We work with artists, bands, record labels, brands, events & more. Promoting their music, product or service to radio stations, college students, websites, & tastemakers across North America. We are a team of music industry professionals (and more importantly fans) who strive to be the best independent music and marketing team there is.
Currently, Pirate! services the following formats and concentrations:
College / Non-Commercial Radio Promotion
We have built great relationships with all of the college / community music directors and program directors who report to NACC, JBE AAA, and Spinitron and stations turn to us for the best new music, news, gear, etc. College radio is one of the oldest and best ways to break up and coming artists or to build on a fan-base without having to play the commercial radio game. Pirate! is a 3 time Promotion Company of the Year award winner at the CMJ Awards. We have been responsible for #1 records at CMJ and/or NACC by The Black Keys, Mavis Staples, Foxwarren, Jeff Tweedy, Fever Ray, Broken Social Scene, Girlpool, Dr. Dog, Neko Case, Wilco, Tegan & Sara, Tom Waits, Devotchka, Mates of State, The White Stripes, Matt & Kim, Bat For Lashes, Crystal Castles, Andy Shauf and more!
Commercial Specialty Promotion
Like college radio, commercial specialty radio is also open to new and indie music. Specialty shows are typically the weekly indie / new music / local music / etc. programs on the commercial alternative stations across the US. We focus on all stations who report their playlists to Sub-Modern and have had chart success with Archers of Loaf, The Interrupters, Alkaline Trio, Bob Mould, The Drums, Japandroids, The Silversun Pickups, The Black Keys, Dr. Dog, Wilco, Los Campesinos!, Le Butcherettes, Hollerado, Matt & Kim, Broken Social Scene, Islands, The Temper Trap, and more!
Tastemaker & College Marketing – Pirate!
In an effort to better serve our clients in niche markets across North America and with the strong relationships we’ve built over the years with music directors, DJs, bloggers and all around tastemakers, is also able to penetrate these markets with non-music projects. We’ve found this is also a great group to introduce new products / services / films / TV shows / events / etc. to in addition to all the great music we send. We have marketed products and events to tastemakers from HBO, Target, The Nor’easter Fest, Puma, The Sun ‘n’ Snow Fest, Backbone, Levi’s, The AltCom Fest, Cranmore Mountain Resort and more!
Planning a tour and want to make sure you alert radio stations in every market? We can help get your shows listed on stations’ concert calendars as well as help set up ticket giveaways, interviews, and in-studios. This is offered as part of a typical radio campaign or a standalone service. As a standalone service, this is a great option for emerging artists who have not released a record yet, are about to release a record, or have released one previously.
Management & Consulting
We also provide management and consulting services for a very select group of clients.
Pirate! Does accept submissions, if you are interested in working together please email steve (at) piratepirate (dot) com and include as much info as you can, links to download or stream music, etc. No need to mail us packages, email is by far the best way to get to us. Pirate! takes a custom approach to what we do, you won’t see a set rate card or a boiler plate plan/proposal anywhere on this site. We’ll check out your band / project / album / product and talk collectively about what we think we can do together. We are also a selective company, if we don’t think we’re the best team for your project we’ll let you know and even tell you who we think may be a better fit.