Big Mother Gig

“We’re hooked from the very first cords, as Big Mother Gig does what they do best and leads us into a song that feels – instrumentally – like the rock soundtrack to an adventure flick with a pop flare.” - Impose Magazine

Milwaukee-based indie rock pioneers, Big Mother Gig, continued their comeback today with the premiere of their official video for lead single “Alvarado” on New Noise Magazine.

The song follows a trendy young man wandering around the intersection of Alvarado and Sunset in the Echo Park neighborhood of Los Angeles; which holds true to the sort of individual and culture that inspired the song in the first place. Footage of the three studios in which the band recorded the new EP (Los Angeles, Milwaukee and Subang Jaya, Malaysia where guitarist Riz Rashid now resides). “Alvarado” is a punchy, punk-tinged indie rock banger with flippant social commentary infused in the lyrics and a huge hook that makes the song accessible in spite of it’s outsider message.

Popular music is cyclical. A never-ending ebb-and-flow of different genres rising to the mainstream before taking a turn at being “yesterday’s news” for a decade or two. In the mid 1990’s indie rock was king. There were different bastions of local, insular rock communities just waiting for the major label system to come pluck their most promising stars out and deliver them to a stardom. One of the most influential of these scenes was the melodic-alt movement that was centered around the midwestern United States. These small town, punk-influenced rock scenes would eventually birth bands like The Get Up Kids, The Promise Ring and Cap’n Jazz. These bands would in turn be credited with sparking the emo music that would dominate rock radio waves for the next ten years. Big Mother Gig was around for the start of this all, and were a pen-stroke away from transcending to the next level before the band decided to part ways and explore other opportunities. As the cycle seems to have come full circle since Big Mother Gig’s heyday, and bands like Beach Slang and American Football are garnering a huge buzz, Big Mother Gig may have picked the right time to make their return.

Big Mother Gig’s Almost Primed EP, their first new release in over 20 years, will be out on February 10th. The band will also be making a highly anticipated return to the stage with a hometown reunion show at the Turner Ballroom in Milwaukee on Saturday March 18th.

RIYL: Beach Slang, Titus Andronicus, Hold Steady, Superchunk, Bob Mould
TRY: #3, 4, 2

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